The Specx

An eyewear store where most orders happen over WhatsApp.

Homepage of The Specx eyewear store

01 At a glance

Client
The Specx
Industry
Retail · eyewear
Type of work
Online store with WhatsApp ordering
Platform
WordPress · WooCommerce

02 The project

From brief to live site.

  1. The brief

    The Specx does most of its business through WhatsApp chat, not a normal checkout. The store had to work that way too.

  2. What we did

    • Built a WooCommerce store for the range
    • Built a custom tool that takes customers to WhatsApp to order
    • Kept the store itself simple
  3. Built around how they sell

    Many small businesses close their sales in chat. Here the website shows the range and starts that conversation.

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